To Market, To Market

Prelinger Archives, Jam Handy Organization for General Outdour Advertisi. 1942. United States of America. vo English. 20’

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Proliferation of outdoor advertising billboards through Chicago and the methods of analyzing potential advertising sites. This part explains the strategy behind the placement of outdoor media. (The Prelinger Archives are a source of educational material, mainly ordered by theme, giving a vision of the dark side, the underbelly, perhaps naive of the American dream and the America that is ten hidden behind the media curtain).

http://www.archive.org/details/ToMarket1942